eMarketer reports that retailers are quickly taking to dynamic pricing practices, using competitive intelligence to change pricing based on market conditions and consumer behavior. The study indicates that only 34% of responding retailers admitted to having no plans of adopting pricing intelligence, which includes services like Dynamite Data, into their company practices. Dynamite Data’s study of 2012 Holiday pricing is featured in the report and the company’s chief architect, Kristopher Kubicki, advises that retailers must to have full knowledge of their product assortment in order to offer competitive pricing. See: “Dynamic Pricing Helps Keep Pace with Savvy Consumers”.
Archive for the ‘News’ Category
By: Matthew Chapman
An article in Marketing Magazine discusses the possibilities for real-time data in future pricing practices. Dynamite Data shares that its clients already push pricing limits by using the company’s on-demand data to regularly refresh Electronic Shelf Labels. According to the article, innovations in mobile technology might soon allow phones to update ELS for individual consumers based on their buying habits. While some analysts deem these practices a potentially chaotic, Dynamite Data confirms the possibility of this future trend. For more information see: “Real-Time pricing: coming to a store near you“.
The Wall Street Journal announced that executive, Terry Jones, has joined the Dynamite Data team as Board Advisor. Jones brings his experience as founder and CEO of Travelocity.com, Chairman of Kayak.inc, and CIO of Sabre.inc. to the industry leading Big Data provider. Diana Schulz, CEO of Dynamite Data, says that “adding Terry to our collective intelligence is a pinnacle moment for us as a company.” Read more at: “Leading Online Technology Innovator Terry Jones, Joins Dynamite Data as Board Advisor.”
April 19, 2013
Two years after Dynamite Data’s Chief Architect, Kristopher Kubicki, analyzed Thailand’s post-flood effects on SSD storage, Extreme Tech asked him to revisit the topic. Dynamite Data’s two year historical prices confirm that while the capacity of SSD’s have increased, the price per GB has dropped to pre-flood prices. What’s the moral of the story? Now is the best time for consumers to stock up. Read more: “Storage Pricewatch: HDDs back to pre-flood prices, SSDs grow as $/GB holds steady”.
Retail Frenzy: Prices on the Web Change Hourly
Published: November 30, 2012
April 18, 2013
Chief Architect at Dynamite Data, Kristopher Kubicki, discusses how today’s online retailers are shaping future pricing trends not just by marketing to national audiences, but by perfecting the skill of tailoring specific products to individual buying habits. Kubicki notes: “Processing a customer’s entire purchase history just to recommend a single, custom-tailored promotion seemed far-fetched even just a few years ago. But now, big data-enabled personalized promotional offers are becoming commonplace.”
To read more about this trend, see: “Personalized Commerce: Coming to an Internet Near You; Retailer Strategies Using Data Can Have A Personal Effect On Buying Habits.”
According to Internet data expert Kristopher Kubicki, major U.S. grocers are finally following the lead of their European counterparts by moving to digital coupons. As more grocers embrace the digital age, their need for real-time online data from companies like Dynamite Data has become an imperative. Read Kubicki’s article: “For Grocers, After Years of Shunning Internet, Digital Starts to Click.”
On February 21, 2013, “Data Informed” featured the benefits of Dynamite Data’s real-time pricing information. The article focuses on Dynamite’s ability to extract and analyze 100 terabytes of data each day, providing retailers with the pricing and inventory statuses they need to combat competitor’s moves both online and on showroom floors. For the full article, see: “‘Real-Time’ Pricing Service Designed to Arm Retailers in ‘Showrooming’ Battles with Online Merchants”.
“Marketing Week’s” February Data Strategy report features interviews with Dynamite Data’s CEO, Diana Schulz, and a company client at Crucial.com that highlight retailers’ newest focus on real-time eCommerce Data. The article names Dynamite as a leader in instant and accurate online product, pricing, and promotion information. For more, see: “Up-to-the Minute Benefits.“
CNBC reported in its February 5th edition of “Sports Business” that prices on HDTVs had plummeted more than twice as much in the week leading up to this year’s Super Bowl as in 2012. The article is based off data and analysis from Dynamite Data. For more information, see: “The Super Bowl and TV Prices.”