Market Track acquires Dynamite Data

August 20th, 2013

Leading Data Companies Combine To Form Retail Channel Intelligence Powerhouse

CHICAGO, (August 7, 2013)Market Track, LLC, the leading provider of retail promotion and pricing intelligence solutions in North America, announced today that it has agreed to acquire Dynamite Data, LLC. Market Track will retain Dynamite Data’s key leadership team, including CEO Diana Schulz and Co-Founder, Chief Architect, and CTO Kristopher Kubicki.  Schulz will become President of Market Track’s new eCommerce Division, with Kubicki serving as CTO. Read more

eMarketer Study: More Retailers Turn to Competitive Intelligence Services

May 17th, 2013

eMarketer reports that retailers are quickly taking to dynamic pricing practices, using competitive intelligence to change pricing based on market conditions and consumer behavior. The study indicates that only 34% of responding retailers admitted to having no plans of adopting pricing intelligence, which includes services like Dynamite Data, into their company practices. Dynamite Data’s study of 2012 Holiday pricing is featured in the report and the company’s chief architect, Kristopher Kubicki, advises that retailers must to have full knowledge of their product assortment in order to offer competitive pricing. See: “Dynamic Pricing Helps Keep Pace with Savvy Consumers”.

Dynamite Data Weighs-in on the Future of Real-Time Pricing

May 8th, 2013

By: Matthew Chapman

An article in Marketing Magazine discusses the possibilities for real-time data in future pricing practices. Dynamite Data shares that its clients already push pricing limits by using the company’s on-demand data to regularly refresh Electronic Shelf Labels. According to the article, innovations in mobile technology might soon allow phones to update ELS for individual consumers based on their buying habits. While some analysts deem these practices a potentially chaotic, Dynamite Data confirms the possibility of this future trend. For more information see: “Real-Time pricing: coming to a store near you“.

Dynamite Data Welcomes New Board Member, Terry Jones

May 6th, 2013

The Wall Street Journal announced that executive, Terry Jones, has joined the Dynamite Data team as Board Advisor. Jones brings his experience as founder and CEO of, Chairman of, and CIO of to the industry leading Big Data provider. Diana Schulz, CEO of Dynamite Data, says that “adding Terry to our collective intelligence is a pinnacle moment for us as a company.” Read more at: “Leading Online Technology Innovator Terry Jones, Joins Dynamite Data as Board Advisor.”

Dynamite Data Follows-up on SSD Prices for Extreme Tech

April 29th, 2013

April 19, 2013

Two years after Dynamite Data’s Chief Architect, Kristopher Kubicki, analyzed Thailand’s post-flood effects on SSD storage, Extreme Tech asked him to revisit the topic. Dynamite Data’s two year historical prices confirm that while the capacity of SSD’s have increased, the price per GB has dropped to pre-flood prices. What’s the moral of the story? Now is the best time for consumers to stock up. Read more: “Storage Pricewatch: HDDs back to pre-flood prices, SSDs grow as $/GB holds steady”.

Dynamite Data Makes Front Page of the New York Times

April 28th, 2013

Retail Frenzy: Prices on the Web Change Hourly


Published: November 30, 2012

The battle was fierce over the holiday weekend. At the request of The New York Times, the pricing firm Dynamite Data tracked prices at three major online retailers —, and — starting the week before Thanksgiving and going through Tuesday, after most heavy promotions ended.

Kubicki Predicts the Future of “Personalized Commerce”

April 19th, 2013

April 18, 2013

Chief Architect at Dynamite Data, Kristopher Kubicki, discusses how today’s online retailers are shaping future pricing trends not just by marketing to national audiences, but by perfecting the skill of tailoring specific products to individual buying habits. Kubicki notes: “Processing a customer’s entire purchase history just to recommend a single, custom-tailored promotion seemed far-fetched even just a few years ago. But now, big data-enabled personalized promotional offers are becoming commonplace.”

To read more about this trend, see: “Personalized Commerce: Coming to an Internet Near You; Retailer Strategies Using Data Can Have A Personal Effect On Buying Habits.”

Grocers Embrace Internet Data for Digital Coupons

March 21st, 2013

According to Internet data expert Kristopher Kubicki, major U.S. grocers are finally following the lead of their European counterparts by moving to digital coupons. As more grocers embrace the digital age, their need for real-time online data from companies like Dynamite Data has become an imperative. Read Kubicki’s article: “For Grocers, After Years of Shunning Internet, Digital Starts to Click.”

“Data Informed” – Dynamite Data Arms Retailers to Combat Showrooming

February 25th, 2013

On February 21, 2013, “Data Informed” featured the benefits of Dynamite Data’s real-time pricing information. The article focuses on Dynamite’s ability to extract and analyze 100 terabytes of data each day, providing retailers with the pricing and inventory statuses they need to combat competitor’s moves both online and on showroom floors. For the full article, see: “‘Real-Time’ Pricing Service Designed to Arm Retailers in ‘Showrooming’ Battles with Online Merchants”.

“Marketing Week” Describes Imperative for Dynamite Data’s Services

February 14th, 2013

“Marketing Week’s” February Data Strategy report features interviews with Dynamite Data’s CEO, Diana Schulz, and a company client at that highlight retailers’ newest focus on real-time eCommerce Data. The article names Dynamite as a leader in instant and accurate online product, pricing, and promotion information. For more, see: “Up-to-the Minute Benefits.