Kubicki Quoted in New York Times Article
Google Struggles to Unseat Amazon as the Web’s Most Popular Mall
Addressing the question of whether or not Google is really a credible shopping comparison site if it merely displays prices paid for by advertisers, the NYT quotes Kris Kubicki …
“Eventually someone says, ‘I’m not going to pay,’ ” said Kristopher Kubicki, co-founder of Dynamite Data, which monitors e-commerce sites for its retail clients. “And sooner or later, the consumer stops trusting the application because it’s not really a comparison anymore. It’s just an ad.”